Tell Your Story. Express Your Essence. Build Beautiful Things.

With an intentional sense of identity.

With an intentional sense of identity.

From unforgettable travel experiences to incredible brand architecture and design...

I wanna give your dreams direction & move you toward being your full self in the world and online.

I'm a multi-passionate creative obsessed with exploration & expression.

that honors your unique way

get to know me

is 2025 the year you TAKE YOUR PASSIONS SERIOUSLY?

SOVEREIGN

SHIFT

THE

A signature series of offerings designed to meet you where you are. Anchor into who you are, weave your path, streamline your ideas into something sustainable or build a beautiful brand.

WAYS TO WORK WITH ME

'It would have been a detriment to my business not to have this Brand Book.'

'It would have been a detriment to my business not to have this Brand Book.'

I knew I would leave with a solid idea for my branding but I received so much more than expected. I have a complete outline for structuring my business, an in depth understanding of the people I need to work with and a resource full of language and beautiful aesthetics to help me market. Everything seems so easy now that I have this to always refer back to!

- Samantha -

- Samantha -

'Erika gave me an honest, professional reflection I knew I needed, i just didn't trust anyone else's lens'

She doesn't sugar coat things or speak in vague language. She gives solid, applicable information. The Brand Book is not only a resource that's going to help me start off and rebrand or tweak, it's something I'll carry with me to guide me far along my journey.

- May -

'This clear picture of who I am and what I need versus what others need from me is like opening the door to another world (seriously like the cabinet in Narnia)'

The experience of being seen and held lovingly and firmly to what I needed to see and hear was invaluable. It was an artful translation of a blueprint that will be the unwavering voice of reason for me to trust and follow.

- Anna -